Animation allows you to go beyond static visuals and tell a story about the space. You can illustrate the flow of movement, the change of light and shadow throughout the day, and how different areas within the design connect and function over time. This dynamic approach can communicate complex design concepts much more effectively than static renderings alone.
Animations are highly shareable and visually appealing, making them a powerful tool for marketing your services online, in presentations, and at exhibitions. They can capture attention and leave a lasting impression on potential clients.
By including elements like landscaping, surrounding buildings, and even animated people, you can provide valuable context and help viewers understand how the design fits into its environment and how it will be experienced in real life.