Designing a Landmark - ASC Museum

The Army Services Corps Museum stands as a testament to the region’s rich cultural and historical heritage. Tasked with renovating this esteemed institution, Primarc Studio faced challenges regarding cost and design considerations. Consequently, it was decided to embark on a fresh start, beginning with a blank canvas. Primarc Studio secured the bid to design the ASC Museum, which was intended to be a landmark in Nowshera Cantt. With meticulous effort, the firm crafted a modern museum catering to a diverse audience. Spanning 12,915 sq ft in gross area and 11,823 sq ft in exhibition space, the museum holds the potential to preserve 20 more years’ worth of memories and artefacts at the museum as time passes by.

Designing the museum proved to be a daunting task, involving the sorting and curation of items dating back to the 1850s. Despite the challenges, the result was a contemporary homage to the army companies that completed training courses in Nowshera Cantt. The museum not only showcases historical artefacts but also displays vehicles used in wars and pays tribute to soldiers and commanders. The museum’s design features a modern and concise approach, highlighted by a circular entrance lobby and exhibition spaces characterised by calm materiality and ample daylight. The indoor circulation routes are designed to meet the user demands of the museum, while the exhibition spaces can be flexibly combined.

The architectural identity of the museum draws inspiration from the traditional pink and red marble indigenous to the region. The building combines modern and traditional themes, embedding it in its urban and cultural context in a contemporary manner. This army museum is situated in the heart of Nowshera’s ASC Centre’s cantonment park, with a monument in the middle. Our architecture and interior design firm was tasked with incorporating the monument into the museum’s design, making it an integral part of the museum.