Exterior view of The Marquee, a sophisticated event venue located on the Islamabad Expressway. This marquee offers a prime location for weddings, corporate events, and celebrations in Islamabad.
Another perspective of The Marquee in Islamabad, showcasing its modern architectural design and spacious parking area. This marquee is easily accessible from the Islamabad Expressway, making it a convenient choice for events in the Islamabad region.
CLIENT

Mr. Imran Sheikh

LOCATION

Islamabad Expressway

Project Type

Hospitality

Covered Area

51,194 square feet approx.

Status

2024 - Ongoing

Tags
Architecture design - Interior design - Landscape design - Structure design - Electrical design - Plumbing design - Site Supervision

Modern Lines, Memorable Events: The Design of The Marquee

Our architectural concept for The Marquee, strategically located along the Islamabad Expressway, was rooted in the desire to create a versatile and memorable event space. The initial design phase involved a careful analysis of the site and its prominent position, inspiring a form that is both impactful and welcoming. We envisioned a structure that would stand as a recognizable landmark, guiding visitors and hinting at the grandeur within. The clean, contemporary lines of the exterior are intentional, providing a sophisticated canvas that can adapt to the diverse aesthetics of various events. The interplay of light and shadow on the textured facade further enhances its visual appeal, creating a dynamic presence throughout the day.

Moving beyond the external form, the interior architecture of The Marquee was conceived with flexibility and flow in mind. Expansive, column-free spaces were prioritized to offer maximum adaptability for different layouts and event sizes. Natural light was a key consideration, with large glazed areas strategically placed to flood the interiors, creating an airy and inviting atmosphere.

The selection of interior materials focused on durability and elegance, providing a neutral yet sophisticated backdrop that can be easily customized to suit the specific requirements of each occasion. Attention was also paid to the seamless integration of service areas, ensuring the smooth operation of events without intruding on the guest experience.

The landscaping surrounding The Marquee was also carefully planned, creating welcoming arrival areas and providing a visual connection to the natural environment, offering pockets of tranquility amidst the urban setting.

Site Update of Marquee Design and Construction (As of December, 2025)

The Nouvelle Marquee project stands as a flagship example of modern commercial architecture and luxury event venue design in Islamabad. Our team at Primarc Studio has delivered a space that harmonizes grand architectural scale with intricate interior details. The exterior's geometric stone cladding and expansive glass entrance set an immediate tone of prestige, while the interior is designed to be a versatile canvas for high-profile weddings and corporate gatherings. Mastering Interior Grandeur - Inside, the marquee features soaring double-height ceilings accentuated by bespoke linear lighting and a sophisticated acoustic ceiling grid. The use of rich wood paneling and gold-toned accents creates a warm, opulent atmosphere. These recent site images showcase the venue in full operational mode, highlighting how our interior design effectively manages large-scale spatial flow while maintaining an intimate, high-end feel for every guest.