We’re back—and we’ve missed you just as much as you’ve missed us!
August has ended and fall is here, and with half the year gone, we’re reflecting on how quickly time has flown while we’ve been immersed in exciting projects. We have some interesting updates for you regarding our recent projects that had our creative juices flowing.
Haider House – Gulberg Residencia, Islamabad
On the top of our list we were immersed in the finishing stage of Haider House. A keen focus on Concrete and Terracotta inspired our minimalist design for the modern residential design in Islamabad.
Our 10 marla project in Gulberg Residencia is nearly complete, with only a few finishing touches left inside and out.
The exterior facade, prominently featuring exposed concrete finish, is now clearly defined, showcasing its clean lines and robust aesthetic. Key design elements such as the large, strategically placed window openings and integrated terraces are fully established, demonstrating the building’s striking geometric form.
While the finishing is on its last leg, we will next update the project’s final pictures in our portfolio.
Ebrahim and Eshaam House – Park View City, Islamabad
Our second project is nestled within the prestigious Park View City, Islamabad. The structural development of Ebrahim and Eshaam House has been completed.
At this stage we are now moving onto plaster work on the interior and as its wrapping up, ceiling work has been lined up to start right after it, thus work is flowing smoothly under our supervision.
Construction is being managed by Primarc Studio and activity remains vibrant on-site, and we are looking forward to keeping you updated on the progress of this project as it enters the next stage.
A&F House 739 – I-9, Islamabad
Our first project with our client A&F Homes. They sought us to transform their 5 Marla corner house in I-9 Islamabad. This 5 marla house exterior massing is defined by a composition of interlocking cubist forms, clad in large-format, textured concrete panels.
Key architectural features include deeply recessed, cantilevered window boxes framed in dark composite materials, which create sheltered balconies and enhance the sense of depth. We are deeply involved in the renovation process and keeping a close eye on the critical stage of incorporating new elements to breathe life and warmth into the existing facade.
Surprising News!
We have shifted our office.
Don’t worry—the address is the same! We’ve simply relocated to a refreshed space on the same floor, giving our office a brand-new look that reflects our design ethos.
We promise you’ll love it. Here’s a sneak peek into our new entrance.
If you can’t wait to see it, just like we can’t wait to show it to you all, please feel free to visit our office. We will do a detailed reveal in our next newsletter so keep an eye out for that!
Before we sign off we can’t forget to recommend you our favorite pick of the month for a bit of cozy reading in this pleasant weather.
The Not So Big House: A Blueprint for the Way We Really Live by Sarah Susanka
Sarah Susanka sparked a quiet revolution in home design with a simple yet powerful message: quality should always come before quantity. A bestselling author, architect, and cultural visionary, she has reshaped how we think about the spaces we live in. Her “build better, not bigger” philosophy challenges the traditional obsession with square footage and instead advocates for homes that are tailored to the way we actually live.
What makes Susanka’s work so compelling is her belief that a home should be both personal and purposeful. Rather than pouring resources into rarely used spaces, she encourages homeowners to invest in the areas where daily life truly unfolds—kitchens, family rooms, nooks, and multipurpose spaces. Her insights on layering design elements, creating intimacy, and weaving functionality into beauty make her book not just a guide to building houses, but a blueprint for more intentional living.
At Primarc Studio, this philosophy resonates deeply with our own approach to design. Like Susanka, we believe that a well-designed home is not defined by its size, but by how thoughtfully it serves the people who live in it. The emphasis on comfort, efficiency, and timeless design mirrors the very principles that guide our work.
That’s why we’re delighted to recommend The Not So Big House: A Blueprint for the Way We Really Live in this month’s newsletter. Whether you’re a design enthusiast, a homeowner planning a build, or simply curious about how architecture can enrich everyday life, Susanka’s ideas are both inspiring and practical—a must-read for anyone who values spaces that feel as good as they look.
Thank you for being part of our journey. We can’t wait to share more updates, stories, and inspiration with you in the months ahead. Until next time, stay inspired!
Primarc Studio Architects
The Primarc Studio editorial team consists of architects and designers specializing in modern residential projects, interior designs and commercial designs across Pakistan. Together, we share insights on design trends, construction costs, and project case studies.
