Quarterly Roundup with Newsletter Edition #06
June has been amazing, but it’s nothing compared to our love of design! Let’s get into the most recent news from our studio instead of wasting time on summer jokes.
As we look back on the second quarter, we are happy to report that a number of our projects have seen the start of construction in recent months. We are so excited that we are having a hard time not showing them out.
In the past, we have focused mostly on projects in the capital. But this time, we’re stepping outside our comfort zone. We have architectural wonders to offer from every location, from the well designed housing societies of Nowshera to the spectacular mountain vistas of Kalam in the Swat Valley.
Moreover, we are happy to announce that July will mark the start of Primarc’s Summer Internship 2024. We are eagerly anticipating a season of learning from one another and doing creative things with our interns.
Modern, flexible office spaces – Gerry’s Building Extension, Islamabad
The Gerry’s Building Extension project, located on Gerry’s Building Park Road in Islamabad, is a stunning example of contemporary architecture that skillfully combines visual appeal with practicality.
This building can allow both full-building leases and floor-by-floor rents, since it was designed to offer rentable office spaces that meet different tenant demands. This ensures that when its workforce expands, Gerry’s will be able to expand its office space without facing any restrictions on potential tenants. Adhering to the principle of “form follows function,” the building’s design skillfully blends modern minimalism and subtle classical elements to highlight usefulness without losing elegance.
The facade is defined by straight lines and geometric forms, enhancing the building’s modern aesthetic. Vertical lines create a sense of height and stability, contributing to its commanding presence. Conceived as a cohesive volume, the building ensures a unified and grand appearance, supported by a grid structure that promotes efficient space utilization and flexible interior design. Expansive glass windows foster transparency and connectivity with the surroundings, allowing natural light to permeate the interiors and creating a visual link between inside and outside, enhancing the sense of openness.
The design also accommodates future expansion, allowing Gerry’s to effortlessly adjust office space as their workforce increases, without major structural modifications. Overall, Gerry’s building extension project exemplifies thoughtful architectural design that balances functionality with visual appeal, combining modern and classical elements to provide a practical and attractive workspace that will meet the evolving needs of Gerry’s and its tenants for years to come.
Holiday Haven – Kalam Hotel, Swat Valley
Primarc Studio took on the challenge of designing a three-star hotel in Kalam, Swat Valley, Pakistan. The client sought a harmonious blend of modern comfort and local charm, utilizing abundant indigenous materials while navigating logistical challenges.
The master plan for the site prioritizes panoramic views, ensuring every corner of the hotel offers guests an immersive experience of Kalam’s natural beauty. The exterior façade seamlessly integrates local wood and stone with modern architectural lines, inviting guests into a space that feels both familiar and contemporary.
Step inside and be greeted by expansive windows that showcase breathtaking [type of view]. The design prioritizes comfort, offering plush sofas, strategically placed armchairs, and an abundance of natural light that floods the space. Handcrafted furniture made from reclaimed teak with intricate [craftsmanship technique] details adds a touch of rustic elegance. Locally sourced stone fireplaces, each with a unique design, provide warmth and a connection to the surrounding environment. The seamless flow between the inviting interiors and the captivating outdoors creates a unified and tranquil atmosphere, perfect for relaxation and rejuvenation.
We’re thrilled to share our progress, and we can’t wait to unveil this holiday haven in its entirety! Once construction is complete, we hope you’ll consider booking your stay and experiencing it for yourself.
And that’s a wrap on our quarterly roundup! We’re excited to keep you informed about our ongoing projects and design innovations. Stay tuned for more updates coming soon!